The most expensive shop in town
Someone has to be. This is the playbook for making it you: what a discount really costs, what a customer is really telling you when they push back, the words that hold your price, and when to walk away from the job altogether.
The same playbook, live
Run your own numbers through the discount math, get the words for the pushback you actually heard, and score your shop's pricing habits. Two minutes, right here in your browser.
Anyone can be cheap. Not everyone can deliver.
Every town has one. The shop that charges more than everyone else, doesn't apologize for it, and stays booked out anyway. Ask around and nobody calls them a rip-off. They say: they're not cheap, but they're never late, and it's right the first time.
Then there's the rest of us, quoting scared. Cheap feels safe because the phone keeps ringing, but there is always someone hungrier than you, and you cannot win that one for long. That is what you charge for.
Ten percent off doesn't cost you ten percent
Prefilled with a sample job - a $13,000 build quoted at $20,000. Clear it and run your own.
To make that back you need about {{ extraWorkPctFmt }} more work at the new price. The discount is the most expensive thing in your shop.
"That's a bit more than I expected"
Expect it. It's only ever one of four things. First move, every time: answer pushback with a question, never a number. Pick what you heard.
Notice what never gets said: sorry. You are not apologizing for the price, you are standing behind it.
Move the scope. Never the rate.
If the budget's genuinely short and you'd still like the job: change what the number buys, not what your hour costs.
Be willing to walk away
If they still won't go there, that's not a fight to win. You two just don't agree on what the job is worth, and that's fine.
The eight habits that hold a price
One tap per row. 1 means never, 5 means every job without fail. Honest answers only.
The pocket card
Straight answers
No. Nothing you type into the calculator or the scorecard is stored or sent anywhere. Refresh the page and it's gone.
Word for word. This is the interactive version of the same playbook, built so you can run your own numbers and copy the scripts straight from the screen.
No. It's free and works on its own. If it's useful, the demo is there when you're ready, not before.
Because the discount comes off your profit, not your price. Your cost doesn't drop because the customer asked nicely, so the whole discount comes out of the slice you were keeping. Take 10% off the price and you can easily take a third off the profit.
See it on your own jobs.
Bring a quote you're about to send. We'll show you the real rate behind it, live, inside Factory - no slides, no gimmicks.
We don't just build the software. We know the work.
Straight-talking advice on running a sharper, more profitable shop - pricing, people, and the floor. Written for fabricators, by people who've done the work.